Tuesday, February 13, 2007

Why A Beauty Campaign?

The definition of beauty is narrowing in today’s world. Nowadays, beauty seems to be based on physical appearance. The idea of ‘beauty’ is referred to the idea of ‘physical attractiveness,’ (Findings of the Global Study on Women, Beauty & Well-being, 2004).

Through the findings of the Global Study on Women, Beauty & Well-being, commissioned by Dove, a Unilever Beauty Brand in September 2004, we have discovered that:

  • Only 2% of women across the globe describe themselves as beautiful.
  • 4 in 10 women across the globe strongly agree that they do not feel comfortable describing themselves as beautiful.
  • 48% of all women strongly agree with the statement that: “when I feel less beautiful, I feel worse about myself in general.”

The first and second statements had shown that the idea of beauty is indeed narrow and unattainable for most women, whereas the latter statement showed that how beauty can affect women’s self-esteem and happiness.

We believe that self-realization and self-care could make women feel beautiful. Hence, through this project we, threesixty° will educate and nurture optimistic and healthy adolescents. Moreover, we are not only focusing on female adolescents but male adolescents as well. we aim...

  • To create awareness of beauty as a whole among the adolescents as stated in the project’s beauty definition.
  • To educate adolescents to appreciate their self-worth.
  • To encourage adolescents to love themselves.